Tag Archives: mobility

Marketers Are Driving Sales Enablement Tools, at the Request of CEOs

Sales enablement has become a very hot topic this year. So much so that in March 2012 Forrester Research held a Technology Sales Enablement Forum: Bridging The Strategy-To-Execution Gap, in San Francisco. Forrester touts that to produce sales growth, sales departments … Continue reading

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What Does Cloud Computing Mean For Marketers?

In the words of Marc Benioff, CEO of Salesforce.com, “The cloud services companies of all sizes…The cloud is for everyone.” The idea of hosting information in a ‘cloud’ appeals to many as it can allow businesses to utilize less hardware, … Continue reading

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