Tag Archives: mobility

Marketers Are Driving Sales Enablement Tools, at the Request of CEOs

Sales enablement has become a very hot topic this year. So much so that in March 2012 Forrester Research held a Technology Sales Enablement Forum: Bridging The Strategy-To-Execution Gap, in San Francisco. Forrester touts that to produce sales growth, sales departments … Continue reading

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Your Devices are Mobile—But is Your Content?

With a predicted 82 million tablet users and a 150% increase in Smartphone adoption by 2015, it is clear that the mobile device market is booming and that trend is sure to be reflected in business interactions. However, the lack … Continue reading

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What Does Cloud Computing Mean For Marketers?

In the words of Marc Benioff, CEO of Salesforce.com, “The cloud services companies of all sizes…The cloud is for everyone.” The idea of hosting information in a ‘cloud’ appeals to many as it can allow businesses to utilize less hardware, … Continue reading

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