Tag Archives: CEOs

How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Original article posted on American Marketing Association. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that … Continue reading

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Marketing Moves to Center Stage

In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to … Continue reading

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Marketers Are Driving Sales Enablement Tools, at the Request of CEOs

Sales enablement has become a very hot topic this year. So much so that in March 2012 Forrester Research held a Technology Sales Enablement Forum: Bridging The Strategy-To-Execution Gap, in San Francisco. Forrester touts that to produce sales growth, sales departments … Continue reading

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