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Tag Archives: event marketing
How to Harness the Power of the Cloud at Trade Shows
Byline by Dana Drissel, published by Exhibitors Daily In recent years we’ve seen explosive growth in the marketing technology sector, causing research firm Gartner to famously predict that CMOs would outspend CIOs on IT by the year 2017. As sales enablement … Continue reading
Posted in Marketing Guru
Tagged B2B, cloud, event marketing, exhbitors daily, exhibit, exhibition, interactive marketing, marketing, trade show, Tradeshow
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Why “Interactive” is not Synonymous with “Online”
A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading
EXHIBITORS DAILY: Blurred Lines 2– Bridging the Gap Between Sales and Marketing
March 13, 2014 – Byline by Gavin Finn, published by Exhibitors Daily Blurred Lines 2: Bridging the Gap Between Sales and Marketing Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between … Continue reading
