Tag Archives: True interactivity

Why “Interactive” is not Synonymous with “Online”

A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading

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“Interactive” is not just for the internet

When we hear or read the term “interactive marketing” the immediate connotation is web marketing, or anything to do with the Internet. In fact, many ad agencies are known as “interactive agencies” simply because they focus on Internet marketing. This … Continue reading

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