Tag Archives: personalization

Digital Transformation Is Upon Us…

The era of digital transformation is upon us and is likely to accelerate in 2015, but many companies will struggle to leverage this revolution. It’s not because they don’t have the budget, but rather because their leaders are unsure about … Continue reading

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Chief Marketer: TOP 4 CONTENT MARKETING TRENDS FOR 2015

Byline by Dana Drissel, published by Chief Marketer Content marketing has been a top priority on every marketer’s brain for the past year. It is the standard of marketing that successful companies utilize due to the downfall of traditional static … Continue reading

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Why “Interactive” is not Synonymous with “Online”

A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading

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