Tag Archives: personalization

Digital Transformation Is Upon Us…

The era of digital transformation is upon us and is likely to accelerate in 2015, but many companies will struggle to leverage this revolution. It’s not because they don’t have the budget, but rather because their leaders are unsure about … Continue reading

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Why “Interactive” is not Synonymous with “Online”

A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading

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The Highs and Lows of Event Marketing

In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading

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