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Tag Archives: content
Hubspot Inbound Conference Recap 3 of 9
Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience. … Continue reading
Posted in Marketing Guru
Tagged Boston, Brand Awareness, content, Hubspot, Inbound, Measurement, PR, Public Relations, Referral Traffic, social media
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Hubspot Inbound Conference Recap 2 of 9
The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Throughout … Continue reading
Posted in Marketing Guru
Tagged business challenges, change, Cognitive thinking, content, Content marketing, Hubspot, Inbound, marketing, Memorable Content, Neuroscience, Science
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ABCs of content marketing and why it matters to brands
Byline by Dana Drissel, published by Mobile Marketer. So many people today have a preconceived idea of what content marketing is, but do any of us really know? Content marketing is creating and distributing valuable, relevant and consistent information that … Continue reading
Chief Marketer: TOP 4 CONTENT MARKETING TRENDS FOR 2015
Byline by Dana Drissel, published by Chief Marketer Content marketing has been a top priority on every marketer’s brain for the past year. It is the standard of marketing that successful companies utilize due to the downfall of traditional static … Continue reading
Posted in Marketing Guru
Tagged 3D, 3D interactive product marketing, 3d product, 3D Product Models, B2B, B2B marketing, Blog, content, Content marketing, Differentiation, engagement, in-person events, Kaon, Kaon Interactive, marketing trends, personalization, reusable content, Tradeshow, trends
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4 Tips for Creating A Killer Product Presentation for Your Sales Team
According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading
The Blurry Line Between Marketing and Sales Enablement
When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading
Posted in CEO Corner, Sales Tools
Tagged Business, collateral, content, demonstrations, marketing, marketing content, marketing materials, sales enablement, sales tool
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Content Marketing Predictions in 2012
60% of marketers plan to spend more on content marketing in 2012, investing around 26% of their budget. But creating content isn’t enough. You need to develop EXCEPTIONAL and UNIQUE content that breaks through the clutter and differentiates you from … Continue reading
Posted in Marketing Guru
Tagged content, interactive, interactive marketing, knowledge retention, sales, smartphones, tablets, touch-screen
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