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Tag Archives: PR
Hubspot Inbound Conference Recap 3 of 9
Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience. … Continue reading
Posted in Marketing Guru
Tagged Boston, Brand Awareness, content, Hubspot, Inbound, Measurement, PR, Public Relations, Referral Traffic, social media
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