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Tag Archives: Measurement
How to Measure Your Social Media Activities Using Google Analytics
Hubspot Inbound Conference Recap 8 of 9 How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what … Continue reading
Posted in Marketing Guru
Tagged analytics, B2B marketing, business challenges, Google Analytics, Google UTm, Hubspot, Inbound, LinkedIn, marketing, Measurement, organic, sales, social media, twitter
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Hubspot Inbound Conference Recap 3 of 9
Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience. … Continue reading
Posted in Marketing Guru
Tagged Boston, Brand Awareness, content, Hubspot, Inbound, Measurement, PR, Public Relations, Referral Traffic, social media
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