Tag Archives: twitter

How to Measure Your Social Media Activities Using Google Analytics

Hubspot Inbound Conference Recap 8 of 9 How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what … Continue reading

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What is “Interactive Marketing”?

Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading

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