Tag Archives: Internet

What is “Interactive Marketing”?

Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading

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Why is change so difficult?

It is ironic that the most prevalent and dominant characteristic of modern life is also the most feared: change. This fear is not limited to technological change, but to many aspects of our individual and professional lives. The pace of … Continue reading

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