Tag Archives: face to face

Five Tips To Make Your Content Stand Out From The Crowd

Original article posted on MarketingProfs.com. Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing. 1. Focus on engagement  The objective of … Continue reading

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The Highs and Lows of Event Marketing

In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading

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Meeting Face-to-Face Still Makes a Difference

Many predicted that the advent of web-based technologies would eliminate the need for B2B sales people to meet prospects and customers in person. In particular, many foresaw the complete evaporation of the trade show industry, replaced by websites and virtual … Continue reading

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