Tag Archives: interactivity

How Digital Marketing Will Get You Promoted or Kill Your Career

As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that we can’t simply “digitize” existing processes or assets, and expect the results to be better. The digital … Continue reading

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New rules of customer engagement for Millennials

5 tips companies must start thinking about when marketing and selling to Millennials By 2030, 75 percent of the global workforce will be made up of millennials, those born somewhere between the 1980s and 2000s. By these numbers alone, it … Continue reading

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Kaon’s CEO Talks “Marketing Excellence” with C-Suite

Gavin Finn’s interview with Jeffery Hayzlett at The C-Suite Networking Conference in Boston, MA, March 2015. “Involve customers in every step of the process, and surround them with interactivity.”

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Millennials: The Technology Fluent Generation

Millennials have become the catalyst for the accelerated growth and development of disruptive technologies in the workplace. A study conducted by IBM stated that 50% of the workforce will be made up of Millennials, also known as Generation Y, by … Continue reading

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Digital Transformation Is Upon Us…

The era of digital transformation is upon us and is likely to accelerate in 2015, but many companies will struggle to leverage this revolution. It’s not because they don’t have the budget, but rather because their leaders are unsure about … Continue reading

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Interactive Apps Supercharge Channel Sales And Marketing

February 26,2015– Byline by Gavin Finn, published by IT Best of Breed. Selling and marketing has become more complex as customers perceive products (and services) to be more commoditized. This has resulted in an acute need to clearly articulate and … Continue reading

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The Utopian Future of Channel Selling

Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading

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