Tag Archives: Business-to-business

Five Tips To Make Your Content Stand Out From The Crowd

Original article posted on MarketingProfs.com. Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing. 1. Focus on engagement  The objective of … Continue reading

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Kaon’s CEO Talks “Marketing Excellence” with C-Suite

Gavin Finn’s interview with Jeffery Hayzlett at The C-Suite Networking Conference in Boston, MA, March 2015. “Involve customers in every step of the process, and surround them with interactivity.”

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TMCnet: More B2B Companies Relying on Mobile Apps for Marketing

A larger number of companies that sell products in the B2B space are moving onto more mobile approaches, using apps to get their pitches across and make sure that their sales teams are reeling in customers, according to Kaon Interactive, … Continue reading

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