Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, won two Awards of Excellence for its interactive solutions in the 26th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. It receives an average of 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. It is sanctioned and judged by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative, and marketing firms.
Ricoh Print Solutions: Communicator Award of Excellence, Integrated Campaign, B2B
Developed by Kaon Interactive, the Ricoh Print Solutions Application uses trailblazing 3D product tours and interactive selling tools to communicate solution value, saving the company an average of $1.2M per year in trade show shipping costs. Despite not being able to attend trade shows currently due to COVID-19, Ricoh’s photorealistic, digital product models allow them to communicate their value even through online conferencing tools in sales meetings, virtual trade shows, and training.
“When working at home isn’t a choice, staying productive, secure, and focused is of critical importance,” said Mike Harold, Director Global Marketing, Production Inkjet Technologies at Ricoh. “Our Kaon application has helped us engage and educate buyers virtually, tell our value story better, communicate technology differentiators, and find new opportunities. Their platform’s agility has given us a competitive advantage and helped our sellers effectively pivot to this new digital-first world.”
Although the application was first seen as an interim step and a complement to the sales process, with increased restrictions on seeing products in real life, it has become a vital tool in the sales process, preparing Ricoh for the new normal at no additional cost to their already existing investment in the Kaon platform.
Kaon won a second Communicator Award of Excellence in the category of B2B Marketing Effectiveness. Kaon’s transformative sales and marketing applications enable companies to effectively communicate a product or solution’s value to prospects through interactive experiences, virtually. These applications, in turn, help drive increased sales effectiveness and reduced marketing costs. The digital interactive applications are created once and deployed everywhere. Available on devices running iOS, Windows, Android, and macOS, Kaon Interactive’s solutions are used by sales teams and marketers in nearly 150 countries.
Contact us to learn how Kaon Interactive can provide you with an award-winning application to accelerate your marketing and sales efforts — virtually or face-to-face!