Tag Archives: exhibition

How to Harness the Power of the Cloud at Trade Shows

Byline by Dana Drissel, published by Exhibitors Daily In recent years we’ve seen explosive growth in the marketing technology sector, causing research firm Gartner to famously predict that CMOs would outspend CIOs on IT by the year 2017. As sales enablement … Continue reading

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Exhibit City News: Kaon Interactive revolutionizes mobile exhibiting

July 1, 2014 – Published by Exhibit City News   Kaon Interactive Revolutionizes Mobile Exhibiting Many tradeshows succeed due to the face-to-face engagement they provide, but highly technical companies may not see the point in exhibiting if their prospects can’t physically … Continue reading

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Improve Event Marketing Performance– Do More with Less!

In a time when marketing budgets are decreasing, event marketers are struggling to do more with less, while still maintaining high-quality face-to-face interactions.  The stakes are higher and participation is more expensive than ever. Nice collateral, a trinket giveaway and a … Continue reading

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