Tag Archives: Tradeshow

Mobile World Congress Was Cancelled… Now What?

Mobile World Congress was canceled, but for Kaon Interactive customers, the cancelation effects were mitigated with their interactive applications. Continue reading

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B2B Marketing: Virtual display saves money and increases engagement for complex solution

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. That is, until the company created … Continue reading

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How to Harness the Power of the Cloud at Trade Shows

Byline by Dana Drissel, published by Exhibitors Daily In recent years we’ve seen explosive growth in the marketing technology sector, causing research firm Gartner to famously predict that CMOs would outspend CIOs on IT by the year 2017. As sales enablement … Continue reading

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