Tag Archives: exhibitors

Improve Event Marketing Performance– Do More with Less!

In a time when marketing budgets are decreasing, event marketers are struggling to do more with less, while still maintaining high-quality face-to-face interactions.  The stakes are higher and participation is more expensive than ever. Nice collateral, a trinket giveaway and a … Continue reading

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Is everyone tired on the trade show floor?

At a recent physician-focused trade show I couldn’t help but notice the mobile coffee carts littering the expo floor. Almost every major pharmaceutical and medical device company had an espresso, cappuccino, latté or hot chocolate to offer attendees. While baristas … Continue reading

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