Tag Archives: medical device

Mobile is the New Medicine Revitalizing Medical Device Marketing

Posted on July 8, 2013 by

Scientific instrument and medical device markets are advancing at light speed. As new and improved instruments and devices replace obsolete ones, so too must marketing strategies and sales tactics evolve. Faced with uncertain funding and ever-increasing expenses, laboratories and hospitals … Continue reading →

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Kaon Interactive’s Customer Instrumentation Laboratory Wins 2013 Dx Creative Communication Award for Interactive 3D Product Storytelling Application

Posted on May 13, 2013 by

MAYNARD, MA – May 13, 2013 – Kaon Interactive, the leading provider of interactive 3D product sales and marketing applications, today announced that two of Kaon’s medical device customers won first place awards in the 2013 Diagnostic Marketing Association (DxMA) … Continue reading →

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4 Tips for Creating A Killer Product Presentation for Your Sales Team

Posted on December 17, 2012 by

According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading →

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