Author Archives: darlenehollywood

About darlenehollywood

Public Relations agency principal fixated with B2B and B2C marketing trends.

iPads Impact on Sales and Marketing

There’s no doubt about it, the iPad is here to stay. According to its Wikipedia site, since its launch in April 2010, and through the end of 2011, Apple had sold more than 15 million units, representing more than 80% … Continue reading

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Digital Marketing Strategy

In the past week, I’ve heard two different people, from two very different walks of business life, reference digital marketing strategy, or DMS for short. If this is any indication, it appears that this could be the next hot trend … Continue reading

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