Author Archives: darlenehollywood

About darlenehollywood

Public Relations agency principal fixated with B2B and B2C marketing trends.

Digital Marketing Strategy

In the past week, I’ve heard two different people, from two very different walks of business life, reference digital marketing strategy, or DMS for short. If this is any indication, it appears that this could be the next hot trend … Continue reading

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Resilience.

“An idea can be as flawless as can be, but its execution will always be full of mistakes.” – Brent Scowcroft, former US National Security Advisor “Life isn’t supposed to happen the way you plan. Life happens the way you … Continue reading

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Trade Show Technology Trends to Watch in 2012

Some of the strong technology trends that emerged in trade show and event marketing in 2011 are sure to carry through to 2012… Indoor Positioning Systems use a new technology that is more precise than GPS.  In conjunction with smart … Continue reading

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