Tag Archives: interactive content

How Digital Marketing Will Get You Promoted or Kill Your Career

This article was previously published on LinkedIn As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that we can’t simply “digitize” existing processes or assets, and expect … Continue reading

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B2B FINALLY Immersed in Social Media

All right, all right. It took me a while to overcome the preconception that social media wasn’t just for B2C. As a B2B marketer I have finally come to the realization that social media MUST become a vital part of … Continue reading

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iMediaConnection: How to Lower Costs by Repurposing Content

How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading

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