Tag Archives: manufacturing

Manufacturing Industry Marketers Must Adjust to Industry 4.0

Industry 4.0 is mandating that marketers in the manufacturing industry digitally transform their strategy to keep up. We call this Marketing 4.0. Continue reading

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B2B Marketing Budgets Up 6.8% in 2012

Marketers have long been challenged to ‘do more with less’, but 2012 is bringing good news for marketers and their budgets: Forrester Research reports that B2B marketing budgets are increasing by 6.8% on average. High tech companies are leading this … Continue reading

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Marketers Make Manufacturing Products Sexy

Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading

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