Tag Archives: manufacturing

B2B Marketing Budgets Up 6.8% in 2012

Posted on May 25, 2012 by

Marketers have long been challenged to ‘do more with less’, but 2012 is bringing good news for marketers and their budgets: Forrester Research reports that B2B marketing budgets are increasing by 6.8% on average. High tech companies are leading this … Continue reading →

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Marketers Make Manufacturing Products Sexy

Posted on April 10, 2012 by

Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading →

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