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Tag Archives: App
CMO Report: The Era Of Digital Transformation
Byline published by Dana Drissel, originally posted on Brand Quarterly. The era of digital transformation is upon us and is likely to accelerate in the coming year, but many companies will struggle to leverage this revolution. It’s not because they … Continue reading
Posted in Marketing Guru
Tagged App, CMO, CSuite, customer engagement, Customer experience, interactive, marketing
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Interactive Apps Supercharge Channel Sales And Marketing
February 26,2015– Byline by Gavin Finn, published by IT Best of Breed. Selling and marketing has become more complex as customers perceive products (and services) to be more commoditized. This has resulted in an acute need to clearly articulate and … Continue reading
How iPads Revolutionize Medical Device Marketing
How iPads Revolutionize Medical Device Marketing Have you ever tried to present a complex medical device at a moment’s notice? If so, you’ll know how difficult it is to communicate complex product differentiators, workflow and processes without a visual aid. … Continue reading