Tag Archives: channel

Interactive Apps Supercharge Channel Sales And Marketing

February 26,2015– Byline by Gavin Finn, published by IT Best of Breed. Selling and marketing has become more complex as customers perceive products (and services) to be more commoditized. This has resulted in an acute need to clearly articulate and … Continue reading

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The Utopian Future of Channel Selling

Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading

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CASE STUDY: Juniper Cuts Product Demo Costs from $100 to $2.33 Per Minute

Enterprise IT sales are finally starting to show some positive growth, as companies emerging from the down economy are once again starting to look at tools to help improve efficiencies and expand their reach more cost effectively. In this case … Continue reading

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