Tag Archives: sales tools

MD&DI: Top 4 Medtech Marketing Trends of 2015

  February 13, 2015- Published by MD&DI (Medical Device and Diagnostic Industry) As labs and hospitals try to cut costs, knowing how to effectively sell your medical device products will be key. Faced with uncertain funding and ever-increasing costs, laboratories … Continue reading

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Video is Out, Interactivity is In

Four things that videos CAN’T do [that Interactive Applications CAN]:  Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading

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The Utopian Future of Channel Selling

Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading

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