Tag Archives: Innovation

RSVP for Our Chicago Marketing Innovation Seminar (Nov. 17th)

    Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will … Continue reading

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Video is Out, Interactivity is In

Four things that videos CAN’T do [that Interactive Applications CAN]:  Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading

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Lack of Innovation is Hurting Your Career

Everyone knows the old adage: “Insanity: doing the same thing over and over again but expecting different results.”, often attributed to Albert Einstein. Yet, many B2B marketers continue to pursue the same tactics and strategies, deluding themselves into believing that … Continue reading

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3 Things that will Impress Your CMO

Have you ever tried to impress your CMO with REAL thought leadership? If so, you’ll know that it is difficult because it takes real courage to step out of the box and present new ideas that will change the direction … Continue reading

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Marketers Only Get One Chance to Make a First Product Impression

First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right … Continue reading

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Kaon Selected as a 2012 MITX Innovation Awards Finalist

Interactive 3D Product App for iPad Finalist in “Best Mobile App” Category Kaon Interactive, the leader in 3D interactive product marketing, announced today that its Kaon 3D Product App™ has been selected as a finalist in the “Best Mobile App” … Continue reading

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Marketing Innovation

Many companies focus on technology innovation: New high-tech breakthroughs for delivering data to global networks; novel approaches to bioscience; original methods for diagnostics or analysis. This all leads to products and services that create more and more value. Ironically, the … Continue reading

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