Tag Archives: Marketing Innovation

MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

How Augmented Reality and Virtual Reality Are Changing Things for Marketers August 1, 2017 — byline by Gavin Finn | published by MarketingProfs  Every so often, new and shiny marketing objects come along and become the subject of a great deal … Continue reading

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The Science of Storytelling

4 Benefits Of Using Storytelling In Marketing As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories. The Kaon v-Brief® interactive … Continue reading

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Direct Marketing News: Why Being ‘Risk Averse’ is Bad for Your Career

May 27, 2014 – Byline by Gavin Finn, published by Direct Marketing News Why Being ‘Risk Averse’ is Bad for Your Career What opportunities for achieving great success are we missing by studiously avoiding perceived risk? Many B2B professionals, from marketing, sales—and even … Continue reading

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