Tag Archives: Marketing Innovation

The Science of Storytelling

4 Benefits Of Using Storytelling In Marketing As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories. The Kaon v-Brief® interactive … Continue reading

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Direct Marketing News: Why Being ‘Risk Averse’ is Bad for Your Career

May 27, 2014 – Byline by Gavin Finn, published by Direct Marketing News Why Being ‘Risk Averse’ is Bad for Your Career What opportunities for achieving great success are we missing by studiously avoiding perceived risk? Many B2B professionals, from marketing, sales—and even … Continue reading

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Why B2B Marketers Don’t Innovate More: There’s a Scientific Explanation

This article was originally shared on LinkedIn. Follow Kaon Interactive on LinkedIn to discuss the hottest trends in B2B marketing! Last week, at a major trade show, the division President of a scientific instrument company stood in his luxurious 100’X50’ plush-carpeted booth and … Continue reading

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