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Tag Archives: Chief Marketing Officer
“Digital” is an entirely new Marketing Business Model
It is no longer sufficient for marketers to “go digital”. In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of marketing has changed from being event-driven (e.g. a … Continue reading
Posted in CEO Corner
Tagged B2B marketing, Chief Marketing Officer, digital, Digital marketing, engagement
Lack of Innovation is Hurting Your Career
Everyone knows the old adage: “Insanity: doing the same thing over and over again but expecting different results.”, often attributed to Albert Einstein. Yet, many B2B marketers continue to pursue the same tactics and strategies, deluding themselves into believing that … Continue reading
3 Things that will Impress Your CMO
Have you ever tried to impress your CMO with REAL thought leadership? If so, you’ll know that it is difficult because it takes real courage to step out of the box and present new ideas that will change the direction … Continue reading
