Tag Archives: CMOs

How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Original article posted on American Marketing Association. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that … Continue reading

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Marketing Moves to Center Stage

In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to … Continue reading

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CMOs say, “No Products, No Problem”

Getting your customer interested in your products is hard enough. Getting them to engage, understand, and build an emotional connection with your product is a whole ‘nother story. Especially when the product is MIA. There are enough challenges for sales … Continue reading

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