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Tag Archives: CMOs
How Marketing Technology Can Help Bridge the Sales/Marketing Divide
Original article posted on American Marketing Association. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that … Continue reading
Posted in CEO Corner, News
Tagged 3D interactive product marketing, CEOs, CMOs, interactive marketing, Kaon Interactive, marketing, ROI, sales
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Marketing Moves to Center Stage
In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to … Continue reading
Posted in CEO Corner
Tagged CEOs, CMOs, CMSWire, Lead generation, marketing, strategy
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