Tag Archives: CMO challenges

Technology Purchasing Power Shift from CIOs to CMO

Posted on December 9, 2013 by kaonmarketingguru

Creating Experiences that Attract, Engage and Drive Prospects to Buy Did you know that by 2017 CMOs will spend more on IT than CIOs? That seems shocking, right?!  As customer engagement is quickly becoming the criterion on which a successful … Continue reading →

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3 Things that will Impress Your CMO

Posted on August 7, 2012 by kaonmarketingguru

Have you ever tried to impress your CMO with REAL thought leadership? If so, you’ll know that it is difficult because it takes real courage to step out of the box and present new ideas that will change the direction … Continue reading →

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B2B Marketers Top 3 Problems

Posted on May 15, 2012 by Gavin Finn

I’ve been fortunate to attend (and be an invited speaker at) several industry conferences and events this year, and it seems to me that there are some interesting threads that have emerged. In speaking with marketing executives from a wide … Continue reading →

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