Tag Archives: product demonstrations

5 Steps to Telling Your Product Story Better

When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear. 1.    Hands-on customer engagement … Continue reading

Posted in 3D Products, Marketing Guru | Tagged , , , , , , , , , , , , , , , | Leave a comment

The Utopian Future of Channel Selling

Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading

Posted in Channel Partners, Marketing Guru, Sales Tools | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Taking 3D from the Silver Screen to B2B Product Marketing

Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading

Posted in 3D Products, Marketing Guru | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment