Tag Archives: product demonstrations

Virtual Racks Provide Endless Hardware Configurations

  Byline by Dana Drissel, published by TMCnet. Marketers of rack-based products have a very difficult task set before them: Differentiating a fragile, intricate piece of equipment, which often looks identical to competitor products and needs to be ‘powered on’ to effectively … Continue reading

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5 Steps to Telling Your Product Story Better

When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear. 1.    Hands-on customer engagement … Continue reading

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The Utopian Future of Channel Selling

Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading

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