Tag Archives: Customer

5 Steps to Telling Your Product Story Better

When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear. 1.    Hands-on customer engagement … Continue reading

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Connecting with Customers through Social Media

It’s not news to anyone that social media is growing rapidly and businesses large and small are jumping into the mix with corporate twitter accounts, Facebook pages, and Google+ pages. There is much debate about the best social media strategies … Continue reading

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Positioning and Differentiation – Why Consistency Matters

What is “positioning”? We often use that term when discussing our marketing or sales message, particularly in connection with a discussion about competition. Some marketers try to “position” their brand, their company, or their products. But really, positioning is the distinctive … Continue reading

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