Tag Archives: Brand

Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

Posted on November 9, 2017 by kaondigital

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging. “When marketers create value messaging, the customer’s expectation … Continue reading →

Posted in CEO Corner, Marketing Guru, Sales Tools | Tagged , , , , , | 1 Comment

Intimate EBC Technologies That Win Deals

Posted on November 26, 2013 by kaonmarketingguru

“If you have the most state-of-the-art products in the world, how you represent yourself has to be done with state-of-the-art marketing techniques,” says Rob Pollack, Boeing’s VP of Branding. Therefore, it is imperative to find technologies that lend the same … Continue reading →

Posted in 3D Products, Hardware Trends, Marketing Guru | Tagged , , , , , , , , , , , , | Leave a comment

Positioning and Differentiation – Why Consistency Matters

Posted on April 4, 2012 by Gavin Finn

What is “positioning”? We often use that term when discussing our marketing or sales message, particularly in connection with a discussion about competition. Some marketers try to “position” their brand, their company, or their products. But really, positioning is the distinctive … Continue reading →

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