Tag Archives: Brand

Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines by: Andrew Friedenthal | originally published by Software Advice™, a Gartner company, on November 8, 2017 Have you ever seen a commercial for a sale, only to find out when … Continue reading

Posted in CEO Corner, Marketing Guru, Sales Tools | Tagged , , , , , | Leave a comment

Intimate EBC Technologies That Win Deals

“If you have the most state-of-the-art products in the world, how you represent yourself has to be done with state-of-the-art marketing techniques,” says Rob Pollack, Boeing’s VP of Branding. Therefore, it is imperative to find technologies that lend the same … Continue reading

Posted in 3D Products, Hardware Trends, Marketing Guru | Tagged , , , , , , , , , , , , | Leave a comment

Positioning and Differentiation – Why Consistency Matters

What is “positioning”? We often use that term when discussing our marketing or sales message, particularly in connection with a discussion about competition. Some marketers try to “position” their brand, their company, or their products. But really, positioning is the distinctive … Continue reading

Posted in CEO Corner | Tagged , , , , , , , , , , | 1 Comment