Tag Archives: B2B selling

Why You Need a 3D Product Strategy Post-COVID-19

When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. Customer engagement is forever changed, presenting new scenarios and challenges. Here’s how a 3D product strategy can help. Continue reading

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Generating the Spark for Memorable Virtual Experiences

As we move forward in this crazy new world, it will get increasingly more important to relate to users in, not only creative but also, meaningful ways. We need to start thinking about how we can use all the technology at our disposal to excite guests and engage them. Continue reading

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Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging. “When marketers create value messaging, the customer’s expectation … Continue reading

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