Tag Archives: B2B selling

Generating the Spark for Memorable Virtual Experiences

As we move forward in this crazy new world, it will get increasingly more important to relate to users in, not only creative but also, meaningful ways. We need to start thinking about how we can use all the technology at our disposal to excite guests and engage them. Continue reading

Posted in Creative Crackerjack, Marketing Guru, Sales Tools, Trade Show Trends | Tagged , , , | 1 Comment

Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging. “When marketers create value messaging, the customer’s expectation … Continue reading

Posted in CEO Corner, Marketing Guru, Sales Tools | Tagged , , , , , | 1 Comment

Marketers Challenged to Increase Sales Enablement Efforts in 2014

2014 has arrived with new trends and technologies marketers will be forced to adapt to in the ever-changing B2B market place. There’s an evolution taking place where marketers NEED to become technology savvy, or they may be left in the prehistoric … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , | 1 Comment