Tag Archives: B2B selling

Generating the Spark for Memorable Virtual Experiences

Posted on May 14, 2020 by kaondigital

As we move forward in this crazy new world, it will get increasingly more important to relate to users in, not only creative but also, meaningful ways. We need to start thinking about how we can use all the technology at our disposal to excite guests and engage them. Continue reading →

Posted in Creative Crackerjack, Marketing Guru, Sales Tools, Trade Show Trends | Tagged , , , | 1 Comment

Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

Posted on November 9, 2017 by kaondigital

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging. “When marketers create value messaging, the customer’s expectation … Continue reading →

Posted in CEO Corner, Marketing Guru, Sales Tools | Tagged , , , , , | 1 Comment

Sales Enablement – Is There Anything More Important?

Posted on November 7, 2013 by Gavin Finn

There is an increasing body of evidence pointing to a need for sales and marketing organizations to refocus their combined efforts on processes and tools for comprehensive Sales Enablement. But wait, marketers will protest, Sales Enablement is only one of … Continue reading →

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