Tag Archives: sales and marketing

How B2B Marketers Can Future-Proof Their Augmented Reality Investments

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the … Continue reading

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Direct Marketing News: The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

April 14, 2014 – Byline by Gavin Finn, published by Direct Marketing News The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing Jordan Stolper, CEO of StoryDesk, notes that, “The greatest misconception of app development is that once the software is … Continue reading

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Sales Enablement – Is There Anything More Important?

There is an increasing body of evidence pointing to a need for sales and marketing organizations to refocus their combined efforts on processes and tools for comprehensive Sales Enablement. But wait, marketers will protest, Sales Enablement is only one of … Continue reading

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