Tag Archives: Direct Marketing News

Direct Marketing News: Why Being ‘Risk Averse’ is Bad for Your Career

Posted on May 30, 2014 by KaonTrendSpotter

May 27, 2014 – Byline by Gavin Finn, published by Direct Marketing News Why Being ‘Risk Averse’ is Bad for Your Career What opportunities for achieving great success are we missing by studiously avoiding perceived risk? Many B2B professionals, from marketing, sales—and even … Continue reading →

Posted in CEO Corner | Tagged B2B marketing, career, Direct Marketing News, Kaon, marketing, marketing department, Marketing Innovation, marketing risk, Risk Averse, risk avoidance | Leave a comment

Direct Marketing News: The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

Posted on April 14, 2014 by KaonTrendSpotter

April 14, 2014 – Byline by Gavin Finn, published by Direct Marketing News The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing Jordan Stolper, CEO of StoryDesk, notes that, “The greatest misconception of app development is that once the software is … Continue reading →

Posted in CEO Corner | Tagged App cost, app development, B2B, B2B application, Direct Marketing News, DMNews, Kaon, Kaon ADN, marketing app, mobile applications, Mobile Marketing, sales and marketing, sales app, true cost of app | 2 Comments

Tag Archives: Direct Marketing News

Direct Marketing News: Why Being ‘Risk Averse’ is Bad for Your Career

Direct Marketing News: The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

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