Tag Archives: sales and marketing collaboration

Sales Enablement – Is There Anything More Important?

Posted on November 7, 2013 by Gavin Finn

There is an increasing body of evidence pointing to a need for sales and marketing organizations to refocus their combined efforts on processes and tools for comprehensive Sales Enablement. But wait, marketers will protest, Sales Enablement is only one of … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , , , | Leave a comment

Marketing should be Sales’ BFF

Posted on February 7, 2012 by Gavin Finn

In a recent article for Inc. Magazine, Geoffrey James makes some (blunt) assertions about how marketers generally don’t help sales people in their mission of closing business. While this is almost a religious argument between ideological factions, it is interesting to note that the very … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , | 2 Comments