Tag Archives: cross-platform

Top Tips for Increasing Sales with Digital Interactivity

Posted on July 2, 2015 by Kristy Pauloski

By Dana Drissel, Vice President at Kaon Interactive. A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. In marketing and sales, this can be accomplished by using … Continue reading →

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Target Marketing: 3 Keys to Creating Device-Agnostic B-to-B Content

Posted on February 12, 2014 by KaonTrendSpotter

February 12, 2014 – Byline by Gavin Finn, published by Target Marketing Magazine 3 Keys to Creating Device-Agnostic B-to-B Content Today’s buyers, marketers and salespeople use multiple devices in the course of buying and selling—iPads, laptops and smartphones, to name a … Continue reading →

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CMOs Must Redefine Traditional Marketing

Posted on January 20, 2012 by kaonmarketingguru

In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading →

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