Tag Archives: storytelling

Top Tips for Increasing Sales with Digital Interactivity

By Dana Drissel, Vice President at Kaon Interactive. A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. In marketing and sales, this can be accomplished by using … Continue reading

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Marketing a Technical Product to Non-Technical People

I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading

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