Tag Archives: storytelling

Top Tips for Increasing Sales with Digital Interactivity

Posted on July 2, 2015 by Kristy Pauloski

By Dana Drissel, Vice President at Kaon Interactive. A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. In marketing and sales, this can be accomplished by using … Continue reading →

Posted in Marketing Guru, Sales Tools | Tagged 3D interactive product marketing, 3D Product Models, cross-platform, Global, storytelling, Value | Leave a comment

Marketing a Technical Product to Non-Technical People

Posted on March 8, 2012 by kaonmarketingguru

I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading →