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Marketing a Technical Product to Non-Technical People
I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading
Posted in Marketing Guru
Tagged 3d product, B2B, business challenges, interactivity, Kaon Interactive, LinkedIn, marketing, non technical, storytelling
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