Introducing the Kaon Laboratory Design Tool, Changing the Way Laboratory Devices are Purchased and Sold

This week, Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services. Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism.

Kaon LDT empowers multiple buyers within the laboratory ecosystem to visualize complex instruments, equipment, and workflows, in a “virtual” layout, prior to purchasing equipment or committing to construction plans.

Designing a Lab of the Future

Expanding its digital transformation solutions for life science brands, the Kaon LDT is the newest addition to the portfolio of solutions built on the Kaon High Velocity Marketing Platform®. Users start configuring their lab either by free-drawing a laboratory layout themselves or selecting from pre-defined lab spaces that meet their specific business needs. Once a floor plan has been selected or created, instruments and furnishings may be added from a library of objects, using a simple drag-and-drop action. These 2D floor plans instantly become 3D immersive and interactive experiences at the touch of a button.

The Kaon LDT is customizable to allow data-driven product and workflow suggestions for unique laboratory layouts, revealing differentiated value through calculated impact such as assay volume, energy requirements, space requirements, and even staffing modifications. It also helps demonstrate future layout evolutions by supporting comparisons between existing and new workflows, validating proper fit and flow, optimizing space, improving efficiency, lowering operational costs, reducing sample loss contamination, and more.

Immediately Visualize and Experience Your Lab

In just minutes, the Kaon LDT enables laboratory managers, instrument sales and marketing teams, and lab scientists to configure entire laboratories and immediately immerse users in a newly designed lab. To achieve this, the Kaon LDT offers three powerful ways to visualize and experience a new, engaging, 3D, interactive laboratory layout: interactive 3D, scalable augmented reality and untethered virtual reality.

View the power of the Kaon LDT (as demonstrated by a Kaon customer):

http://bit.ly/KaonLabDesignTool

“Visual interactive applications are the next phase in digital transformation for B2B enterprises,” said Gavin Finn, CEO & President of Kaon Interactive. “Technologies such as interactive 3D product and environment models, virtual reality and augmented reality all offer enterprise teams, including marketing and sales, invaluable tools (beyond traditional digital marketing) to create uniquely memorable experiences. After successful global deployments, by leading life science companies, Kaon’s newly launched Laboratory Design Tool has delivered on this vision – offering companies the opportunity to share newly configured labs, with other internal stakeholders, to gain consensus buy-in on floor plans, equipment purchases, workflow efficiencies and more.”

Kaon Interactive’s applications are created once and can be deployed everywhere. Available on devices running iOS, Android, MacOS, and Windows, Kaon Interactive’s solutions are used by sales teams and marketers in over 40 countries.

Want to learn more about how the Kaon LDT can improve your buyers’ experience and increase sales of your lab products and services? Contact us!

This entry was posted in 3D Products, Creative Crackerjack, Marketing Guru, News, Sales Tools and tagged , , , , , , , , , . Bookmark the permalink.

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