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Tag Archives: Buyers journey
How to Solve the Top 5 Challenges of B2B Sales with Marketing
To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona. Continue reading
Posted in 3D Products, Marketing Guru, Sales Tools, Trade Show Trends
Tagged 3D Augmented Reality, 3D Product Catalog, 3D Product Models, B2B marketing, B2B sales enablement, Buyers journey, Interactive applications, interactive content, interactive marketing, value propositions, virtual reality
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Understanding How Macro and Micro Forces Influence Marketing
B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Continue reading
Posted in CEO Corner, Uncategorized
Tagged B2B, B2B marketing, B2C, Buyers journey, Engage, interactive marketing, Kaon, Kaon Interactive, Risk Aversion, technological change
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Power the Bottom of the Funnel with Sales Enablement
Hubspot Inbound Conference Recap 7 of 9 Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you … Continue reading
Posted in Marketing Guru
Tagged B2B, BOFU, Buyers journey, customers, Hubspot, Inbound, Kaon, kaoninteractive, Marketing Funnel, Pain Points, Sales and Marketing Alignment, Sales funnel, social media
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