Tag Archives: Buyers journey

How to Solve the Top 5 Challenges of B2B Sales with Marketing

To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona. Continue reading

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Understanding How Macro and Micro Forces Influence Marketing

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Continue reading

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The Three Most Important B2B Marketing Questions for 2016

  To achieve success in 2016, these are the most important questions fomarketers to ask: What are the reasons our sales teams lose deals they should have won? What key value do we deliver that sets us apart from the … Continue reading

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