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Understanding How Macro and Micro Forces Influence Marketing
B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Continue reading
Posted in CEO Corner, Uncategorized
Tagged B2B, B2B marketing, B2C, Buyers journey, Engage, interactive marketing, Kaon, Kaon Interactive, Risk Aversion, technological change
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