Tag Archives: customers

Power the Bottom of the Funnel with Sales Enablement

Hubspot Inbound Conference Recap 7 of 9 Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you … Continue reading

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Close the Year on a Positive Note

Execute the Sales Fundamentals Whether the year has been great or not, it’s important to stay focused on the immediate task at hand; booking as much new business as possible in the last few buying days of the year (13 days to … Continue reading

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‘Jobs’ Done Right – Creative Perfection

Our Creative Director stopped by my office today to tell me that one of the shelves I hung during our office redesign was slightly askew.  I looked at the shelf and thought jeeze only he would have noticed that 2-degree … Continue reading

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