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Power the Bottom of the Funnel with Sales Enablement
Hubspot Inbound Conference Recap 7 of 9 Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you … Continue reading
Posted in Marketing Guru
Tagged B2B, BOFU, Buyers journey, customers, Hubspot, Inbound, Kaon, kaoninteractive, Marketing Funnel, Pain Points, Sales and Marketing Alignment, Sales funnel, social media
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Close the Year on a Positive Note
Execute the Sales Fundamentals Whether the year has been great or not, it’s important to stay focused on the immediate task at hand; booking as much new business as possible in the last few buying days of the year (13 days to … Continue reading
Posted in Sales Tools
Tagged Business, customers, Fiscal year, fundamentals, sales, sales techniques, year-end sales
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‘Jobs’ Done Right – Creative Perfection
Our Creative Director stopped by my office today to tell me that one of the shelves I hung during our office redesign was slightly askew. I looked at the shelf and thought jeeze only he would have noticed that 2-degree … Continue reading
Posted in Creative Crackerjack
Tagged Creative, customers, design, inspires, interactive, perfection, Steve Jobs, The Tweaker, Think Differently, user interfaces
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