Tag Archives: science of selling

The Science Behind Why “Good” Marketing Makes Selling Much Easier

Posted on September 5, 2013 by Gavin Finn

Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading →

Posted in CEO Corner | Tagged Advertising and Marketing, B2B marketing, Business, Differentiation, engagement marketing, interactive marketing, marketing, product positioning, sales, science of marketing, science of selling, value propositions | Leave a comment

Tag Archives: science of selling

The Science Behind Why “Good” Marketing Makes Selling Much Easier

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