Top 3 Reasons Marketers Are Scared of Change?

Sticking to the status quo is no way to live life and it is definitely not an acceptable way to approach your B2B marketing initiatives. So why are marketing departments producing the same old static brochures and repetitive video loops to tell their product stories?

I think it’s obvious that a failure to change or continually reassess your marketing equals a failure to achieve continued success. So the question is, what is causing marketers to live with the status quo?

Top thee reasons given:
1.  No budget
2.  No resources
3.  What we’re currently doing is working

Don’t fear change! What if I told you that there are applications out there that could make your product marketing efforts more efficient and REALLY cost effective without increasing your marketing budgets or taking more of your time? What if these applications allowed you to do the following…

  • Demonstrate products anywhere, anytime
  • Better differentiate products
  • Effectively win against the competition
  • Do more with less
  • Generate more qualified leads
  • Accelerate the sales cycle
  • Turn prospects into customers
  • Consistently provide engaging customer experiences
  • Truly re-use and re-purpose marketing content everywhere, without having to re-program, re-format, re-develop, or re-create for different types of hardware or operating systems

Would you consider shifting around your existing marketing budget to make room for a solution that could do all this? Would you invest your team’s time and resources now to save hours of work in the future?

Failure to explore new approaches or technologies that could enhance your current marketing programs doesn’t position you, or more importantly your company, as an innovator. Sticking to the status quo means just that: staying in your current state or condition. You can only do that for so long before your boss and your competitors take notice.

It’s time to think outside the box and look for new marketing applications that will truly DRIVE SUCCESS! Tell us, what is stopping you?

About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.
This entry was posted in Marketing Guru and tagged , , , , , . Bookmark the permalink.

Tell us your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s