Tag Archives: Business

Video is Out, Interactivity is In

Four things that videos CAN’T do [that Interactive Applications CAN]:  Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading

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The Science Behind Why “Good” Marketing Makes Selling Much Easier

Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading

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Lack of Innovation is Hurting Your Career

Everyone knows the old adage: “Insanity: doing the same thing over and over again but expecting different results.”, often attributed to Albert Einstein. Yet, many B2B marketers continue to pursue the same tactics and strategies, deluding themselves into believing that … Continue reading

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