Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

How AWS Increased User Interactions on Its Website by 180,000 in One Week

AWS was able to increase user interactions on its website by 180,000 in one week using an interactive application developed by Kaon Interactive. Continue reading

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Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. To overcome these challenges, Thermo Fisher Scientific decided on an interactive, 3D product application to virtually supplement physical product demonstrations. Continue reading

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CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space. Continue reading

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