Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

Diving into Digital Transformation

Marketing and sales leaders from global, Fortune 1000 companies shared their unique digital transformation journeys, during three regional Kaon Marketing Innovation Seminars. The common thread between them all is how groundbreaking and impactful these processes have been for their teams, their companies, and their customers. Continue reading

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How Marketers Can Bridge Innovation and Business

Finn says augmented and virtual reality technologies can help their customers tell “very complicated solution stories and messaging.” They can help immerse someone into an environment where they can actually see what these complex marketing and messages mean, rather than imagining it. Continue reading

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Prediction: Successful Marketers Treat Sales as Clients and Partners

As corporate marketing undergoes a digital transformation, the marketing department is no longer just throwing collateral over the way to sales. Continue reading

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