Tag Archives: how to

How To: Build loyalty through customer engagement

Gavin Finn, President and CEO, Kaon Interactive, presents three ways to better engage your customers As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the … Continue reading

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How to Make “Boring” Industry Content Work For Your Business

The marketing team at Kaon was fortunate enough to go to INBOUND2013 in Boston this year, and attended some great sessions about the hottest inbound marketing trends and techniques. B2B marketers often consider their industries “boring”, but in a session … Continue reading

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