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Author Archives: kaondigital
Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate
Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. To overcome these challenges, Thermo Fisher Scientific decided on an interactive, 3D product application to virtually supplement physical product demonstrations. Continue reading
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Posted in 3D Products, Marketing Guru, News, Sales Tools
Tagged 3D Product Models, 3D Product Tours, biotechnology, Case Study, Digital marketing, digital transformation, inbound marketing, Interactive applications, Invitrogen, life sciences, sales enablement, Thermo Fisher Scientific
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CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B
Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space. Continue reading
Diving into Digital Transformation
Marketing and sales leaders from global, Fortune 1000 companies shared their unique digital transformation journeys, during three regional Kaon Marketing Innovation Seminars. The common thread between them all is how groundbreaking and impactful these processes have been for their teams, their companies, and their customers. Continue reading
Posted in 3D Products, Marketing Guru, News, Sales Tools, Trade Show Trends
Tagged 3D Product Models, augmented reality, B2B marketing, Bio-Rad Laboratories, Cisco, digital transformation, industrial, information technology, Interactive applications, interactive storytelling, Kaon Interactive, life sciences, Marketing Innovation, martech, Micron Technology, PHC Biomedical, sales enablement, Siemens, Thermo Fisher Scientific, virtual reality
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