Mobile World Congress Was Cancelled… Now What?

The world’s biggest mobile technology show, Mobile World Congress, did not take place this year. In the past, this meant that significant marketing budgets would have been wasted. 

However, marketing leaders in innovative companies like Amazon Web Services, Juniper Networks, HPE, Dell and Supermicro have invested in digital transformation strategies. This means their investments in interactive customer engagement solutions developed for MWC were designed to transcend the event, and, so, they are immediately available and useful to their global marketing, sales, and channel teams everywhere.

Built on a powerful, all-purpose platform, these interactive, product-storytelling applications convey crisp value differentiation messages to each constituent in the buying ecosystem. Key characteristics of these innovative applications include:

  • Offline and online capabilities (on the web or native applications running offline on PCs or mobile devices)
  • Device agnosticism (mobile, tablet, PC, touch screen)
  • Venue agnosticism (website, trade show, analyst briefing, training, onboarding)
  • Interactive 3D, augmented reality and virtual reality experiences
  • Scalability and extensibility  (with real-time cloud updates)

Optimists see opportunity in every challenge. With the cancellation of MWC comes the ability for companies to reallocate funds and focus into alternative sales and marketing initiatives that engage customers on a one-to-one basis with relevance and impact – even without a face-to-face meeting. Don’t miss out on your chance to turn what could have been a crisis into an opportunity that will yield results for years to come!

Contact us to learn how Kaon’s interactive solutions can accelerate your marketing and sales efforts.

Posted in 3D Products, Creative Crackerjack, Marketing Guru, Sales Tools, Trade Show Trends | Tagged , , , | Leave a comment

Kaon Interactive & DXC Technology Win Killer Content Award

The Finnys: 2020 Killer Content Award Winner, Interactive Content, DXC Technology & Kaon InteractiveB2B marketers have been tasked with a new challenge: to look at their business, their marketing tactics, and their customers through a new lens.

With the Killer Content Awards, the B2B Marketing Exchange spotlights companies that are embracing new rules of engagement and transforming them into cutting-edge campaigns that employ new storytelling methods and amplification channels.

Congratulations to Kaon Interactive and DXC Technology, winners of the Killer Content Award in the category of Interactive Content.

DXC Technology interactive applicationDXC Workplace and Mobility leaders have used the DXC MyWorkStyle interactive application to communicate the unique value of DXC solutions. Used in over 18 countries, this application ensures consistent, accurate, and simple messaging around the entire offering presentation for both sales representatives and clients.

“It’s not us pushing it to our sales team, it’s them pulling for it and mandating its use because they see so much value in it. That’s what, to me, has shown its success,” said George Ferguson, Go-to-Market Lead at DXC Technology.

DXC sales teams are using the application to elevate their knowledge and expertise in communicating DXC’s complex value differentiation, which was previously limited to a few subject matter experts. This enables sales representatives to better engage with customers, creating a more productive dialog and buying cycle. These interactive sales and marketing experiences are device-agnostic and work across mobile devices, desktop, web, augmented reality, virtual reality, and more.

Congratulations to the DXC Technology team and to everyone at Kaon Interactive for earning this award! It is a testament to the work we do everyday to create amazing applications that transform our customers’ business.

Click here to read the full case study on the DXC Technology application, then contact us to learn how Kaon’s interactive solutions can accelerate your marketing and sales efforts!

Posted in Creative Crackerjack, Marketing Guru, News, Sales Tools | Tagged , , , , , , , , | 1 Comment

Your Top 3 Blog Posts of 2019

To kick off 2020, here is a quick look back at 2019, and your top three favorite posts on this blog of the year…

#1 Diving into Digital Transformation

PHCbi Application Demo at Kaon Marketing Innovation Seminar in Lincolnshire / Chicago 2019This in-depth look at how marketing and sales leaders at seven enterprise companies, across various industries, took on the task of digital transformation in their organizations and achieved results beyond initial expectations was your favorite post of last year. And, it’s no surprise. Digital transformation is still one of those jargon-like catch words being thrown around enterprises and industries. What does it mean? What does it look like when you digitally transform in the enterprise? What are the benefits, and what are the challenges? These questions are all best answered by case studies and testimonials of those who have been there and succeeded — those who are similar to you and your organization.

#2 Manufacturing Industry Marketers Must Adjust to Industry 4.0

BHGE M and C Application Refinery Product ExampleSales and marketing is changing rapidly as buyers in general are becoming more savvy and moving themselves along their own buyer’s journey without speaking to sales. Additionally, B2B buyers are applying their buying process and habits as consumers to business purchases — eliminating the classical B2B marketing and sales mindset. This industry-specific post addresses how marketers across the manufacturing sector can use new tools and tactics to better reach and engage with this changing buyer landscape.

#3 Welcome Kaon Class of 2019!

Last year was a big year here at Kaon Interactive for many reasons, not the least of which was the significant growth in our team. We welcomed many newcomers to our Kaon family, expanding existing team and creating new roles as our business needs change and expand. You enjoyed meeting and getting to know our new team members a bit, and we’re so proud to have them here.

Here’s to a successful 2020! As you work your marketing strategy this year, schedule a quick demo with a member of our team to learn how Kaon can help you amplify and achieve your sales and marketing goals!

Posted in Marketing Guru, News, Sales Tools | Leave a comment