Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

MultiTaction iWall showing Kaon 3D product model

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture.

Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions?

When a customer visits your office it is an opportunity to produce a personalized experience that makes a lasting impression. If visitors get involved and actively participate in the experience, it is much more memorable versus passively watching a PowerPoint presentation.

EBCs are being used by leading brands to create 360-degree environments that immerse attendees in an experience. Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. Organizations that embrace experiential marketing for their EBCs can differentiate from their competitors and gain competitive advantage.

MultiTaction iWall showing Kaon interactive solution storytelling

An interactive video wall will get your visitors out of their seats and up at the wall!

Delivering interactive content is key, but briefing center managers often grapple with gaining access to developers and costly professional services for content creation.

This is where Kaon Interactive can help tell your story and show your complex solutions in a VIRTUALLY engaging, exploratory way. Kaon recently partnered with MultiTaction to bring our virtual 3D product tours and interactive storytelling to life on vivid touch-screens designed to excite and drive user engagement. B2B brands, such as IBM, Abbott and more, have installed MultiTaction iWalls to increase usage of their Kaon-built applications in their EBCs. The results of this collaboration has accelerated customer engagement and provided a platform to quickly uncover unique product/solution differentiation and how it will help solve their business challenges.

The MultiTaction iWall creates a collaborative environment for Kaon’s interactive applications, allowing a number of users (only limited by the size of the iWall you choose to install) to explore a 3D tour of your product (zoom, spin, animate) or your interactive solution story independently or collaboratively, at scale. The iWall is comprised of 55-inch, multi-touch cell displays (similar to the Kaon v-OSK® MT) connected in a variety of configurations to create a digital wall.

The MultiTaction iWall increases the impact of Kaon’s applications in your briefing center – taking it from an individual experience to a large-scale, collaborative, group experience.

MultiTaction iWalls are ideal for meeting rooms, open areas or, to really grab attention, lobbies. MultiTaction displays also can be oriented horizontally in a tabletop configuration. The multi-touch capability allows the screen to read and track multiple fingers, hands, objects or pens simultaneously.

The future has arrived.

Contact us today to learn how Kaon Interactive’s engaging sales and marketing applications and the MultiTaction iWall work seamlessly together.

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About MultiTaction

MultiTaction designs advanced visualization and collaboration solutions to improve the way the world works. Its award winning 3D optical recognition multi-touch displays, and innovative software suite are used by some of the world’s largest corporations, museums, educational institutions and entertainment companies. With solutions deployed in over 50 countries and offices across the United States, Asia and Europe, MultiTaction is a global business celebrating 11 years of growth and success in 2018. Learn more at www.MultiTaction.com. Follow MultiTaction on social media at linkedin.com/MultiTaction, facebook.com/MultiTaction, and twitter.com/MultiTaction.

About Kaon Interactive

Kaon Interactive is a B2B software company. Kaon’s interactive sales and marketing applications simplify complex product and solution stories in a visually engaging way anywhere, anytime, turning prospects into customers. The company’s interactive 3D sales and marketing applications transform product and solution marketing content into visual storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 5,000 Kaon Interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies. For more information about Kaon, visit www.kaon.com.

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Press Release: 3D Augmented Reality Scenes – the Next Frontier of AR for the Enterprise

Watch Kaon President & CEO Gavin Finn debut Kaon 3D AR Scenes on stage at the most recent AR in Action Industry Summit at MIT.

 

 

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes.

“3D scenes in augmented reality have been limited to gamification,” said Joshua Smith, CTO and Founder of Kaon Interactive. “We’re taking this concept to the enterprise in a way that breaks through the clutter.”

Over the last year, Kaon has elevated the AR business use case from placing photo-realistic, interactive 3D Product Models ‘at scale’ within a real physical space, to now placing interactive 3D scenes (laboratory, data center, office, manufacturing plant, etc.) within a real physical space, in augmented reality.

Interacting with 3D scenes in augmented reality are more compelling engagements for customers and prospects because they can take it off their ‘screen’ and put it into their actual environment. B2B companies have struggled with how to make buying engagements more memorable and compelling. Now, Kaon’s 3D AR Scenes gives customers the ability to walk around their environment, envision how a solution works to solve their business or technical challenges, and amplify the customers’ receptiveness to their differentiated value proposition.

View a quick Kaon 3D AR Scenes video.

With the release of iOS 11 and the launch of Apple’s ARkit (and soon Google’s ARCore), Kaon Interactive is driving AR adoption in the B2B space, with 50+ live enterprise AR applications in use, by hundreds of thousands of customers, sales teams and channel partners globally.

Kaon Interactive has a 20-year head start on other AR providers, because of its continuous technology innovation in 3D interactive experiences, and its extensive B2B global customer base (such as Cisco, IBM, GE, Siemens, HPE, Abbott, and BD) that have been using Kaon’s digital platform for years. This global platform is used to create and deploy photo-realistic, 3D interactive digital product models and solution storytelling applications to sales teams, marketers, and customers in more than 100 countries.

“The effectiveness of marketing and sales experiences is dramatically increased when customers can see your products and solutions appear in their actual physical space and can then contextualize the benefits of that solution because they have that clear mental image of how that product fits and works,” said Gavin Finn, President & CEO of Kaon Interactive. “It truly creates an emotional connection with prospects that transcends traditional sales and marketing relationships.”

To learn more about Kaon’s 3D AR Scenes, visit www.kaon.com.

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Kaon Driving Use of Virtual Reality for Enterprise Sales and Marketing

Kaon VR at SuperComputing tradeshow

As one customer recently noted, so many B2B companies are using virtual reality for the technology, for the ‘wow,’ to draw potential customers. Yet, those customers walk away remembering the fun they had playing a virtual reality game in a trade show booth and nothing about the company, brand or products.

Virtual reality becomes a powerful and effective sales and marketing vehicle when the experience communicates brand and product messages to potential customers — who then come away with brand education and a memorable engagement.

VentureBeat, a leading source of technology news for executives, entrepreneurs, and enthusiasts, just published an article by Kaon Interactive President and CEO Gavin Finn on how and why virtual reality is poised for big enterprise sales.

Read the article, and learn more about Kaon VR® here.

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