How B2B Marketers Can Future-Proof Their Augmented Reality Investments

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. And, we are all trying to deliver a consistent, updated product and brand story to our sales teams around the country and the world frequently and in real time.

Many enterprise marketers hear that augmented reality (AR) is the “next big thing” for marketing and sales; it seems important to adopt this new trend early to stay competitive and innovative. Yet, they are not sure how to best incorporate AR into their customer engagement strategy.

It can seem too spontaneous and risky to develop an AR application when there are so many shifting variables in play:

  • The Lenovo Phab 2 Pro is the ONLY AR-enabled mobile device right now. Is it too early to invest with so few hardware providers supporting AR?
  • What happens when you enhance your AR application for other devices down the line, like Apple ARKit for iOS 11? Will the AR application you previously created work on iOS 11 devices? Does the entire application have to be rebuilt for new hardware?
  • How can AR applications be distributed to a national or global sales force?

Is it too spontaneous and risky to develop a standalone AR application? No! What marketers in this predicament need is a high velocity marketing platform that can keep them on the cutting edge now and future-proof their AR investment.

An all-inclusive marketing platform enables all of your interactive storytelling applications (including AR and VR applications) to work on all of your sales team’s devices, online or offline and globally. A marketing platform makes it easier to keep up with the hundreds of operating system updates released each year. A marketing platform allows your virtual 3D product models to be used on your website’s product page in any web browser, in AR and in VR.

In addition to all that, marketing platforms should allow your global users to receive updates in real-time as you edit, add, or remove fact sheets, case studios, videos, product tips and feature call-outs, presentations, and more — putting all your digital sales enablement tools right at the tips of your sales team’s fingers, at all times.

AR is a piece of a much larger marketing puzzle, which, once completed, becomes a comprehensive picture of your company’s compelling story — simplified, personalized and engaging.

Kaon High Velocity Marketing Platform

Curious to learn more about how an all-inclusive, high velocity marketing platform can solve sales and marketing challenges in today’s complex technology landscape? Grab a cup of coffee or, after hours, your favorite adult beverage (no judgement here), and sit down with our latest webinar.

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Posted in 3D Products, Geek Talk, Marketing Guru, Sales Tools, Trade Show Trends, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Cisco Shows Why Augmented Reality Isn’t Just for Games

Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality. This two-dimensional, AR, mobile game went viral just over a year ago, and, in doing so, it taught us all what gamers and high-tech fans have known for a while about AR.

So, now we all know that we can use AR to play cool games with our friends. But, can it be used for anything else? With the announcement of Apple’s ARKit at the 2017 Apple WWDC in June, it is safe to say that AR is here to stay.

First, let’s quickly summarize what AR is: AR is the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view.

3D Kaon AR

While Pokémon Go is a great consumer example of AR, there are much more robust use cases in the world of enterprise. That’s right: what started as gaming technology is now being used for B2B marketing and sales purposes, and it is working. In fact, that is how Kaon Interactive got started in the first place (Kaon’s Terra: Battle for the Outland), but that is a story for another day.

Let’s go back a couple of weeks to Cisco Live U.S. in Las Vegas.

Cisco Live Augmented Reality

This is a rather peculiar scene, but one that is becoming more common. What are these people doing?

This photo was taken in the Cisco booth at Cisco Live, and that white pillar in the foreground is used to showcase various Cisco products. However, this one is empty and labeled “Virtual Product Demonstration.”

The mobile device being used by the people in the photo is the Lenovo Phab 2 Pro, the world’s first — and, currently, only — AR-enabled smart phone, running Google Tango — an AR platform. The men holding the Phab 2 Pro phones, for the sake of our explanation, are Rob, Kevin and John (from left to right).

Here’s where it gets interesting. Rob, Kevin and John each are looking at different Cisco 3D products sitting on the white pillar with the Phab 2 Pro — through AR. Cisco used Kaon AR®, which was automatically enabled for their entire 3D product catalog on the Kaon High Velocity Marketing Platform® with an AR-enabled device. The capability allows John to get up close to the virtual products he is interested in — activating photo-realistic animations and walking around the products as if they were there, physically, in front of him. Kevin is a Cisco booth ambassador talking to the prospect about his business challenges and helping the gentleman locate various products within the AR catalog that will help him overcome these issues. And Rob is having another Cisco ambassador show him how he can see the product “at scale” in a real environment and uncover unique value features, benefits and product differentiators through interactive animations and consistent marketing messages — without Cisco shipping the physical product to the show.

Ok, sure, that has the “WOW” factor to attract people to your trade show booth. Are there any other benefits?

We just mentioned one; with your full product catalog in 3D Kaon AR®, there is no need to ship products to shows or customer sites. A customer or prospect is able to see the product in physical space as if it were there, with the added bonus of having access to every one of your products — not just the select few you were able to send or bring. With AR, a product can be animated, measured, examined in minute detail and walked around, while reading full descriptions of each feature.

Going beyond the initial “WOW” impression, AR helps build and maintain engagement on a chaotic trade show floor. John has been scrutinizing Cisco switches in AR for 20 minutes. He is physically, intellectually, and emotionally engaged with the product, and, because of this, he is more likely to recall the brand, the experience, the products and the value proposition in the future.

By this point, your imagination may be going wild with all the possibilities for AR in the enterprise, and it should. This technology is changing the game for sales and marketing, in the trade show environment and beyond.

Click here to learn more about Kaon AR®!

Posted in 3D Products, Channel Partners, Geek Talk, Hardware Trends, Marketing Guru, Sales Tools, Trade Show Trends | Tagged , , , , , , , , , , , , | Leave a comment

Next Up in Our Free B2B Marketing Webinar Series

Kaon Webinar: High Velocity Marketing Platforms

This year, we launched a free webinar series to share the latest B2B marketing and sales enablement trends of 2017 with you, as we are seeing them happen. The tools we use as marketers change rapidly from year to year, and it can be difficult to keep up with the most innovative and best technology for your business.

A high velocity sales and marketing model is necessary to stay competitive in the B2B landscape today, and an integrated marketing platform makes it simple and efficient so your sales force can focus on working smarter, not harder. In this webinar learn…

  • New Marketing Innovation Platforms for 2017
  • Ways to Increase Marketing Efficiency
  • How to Accelerate Sales Effectiveness
  • Best Practices on Deploying Sales and Marketing Applications

Register now for our upcoming webinar on Wednesday, July 19, to understand more about how a high velocity marketing platform can benefit your sales efforts and, in turn, results.

Register Here

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