Press Release: 3D Augmented Reality Scenes – the Next Frontier of AR for the Enterprise

Watch Kaon President & CEO Gavin Finn debut Kaon 3D AR Scenes on stage at the most recent AR in Action Industry Summit at MIT.

 

 

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes.

“3D scenes in augmented reality have been limited to gamification,” said Joshua Smith, CTO and Founder of Kaon Interactive. “We’re taking this concept to the enterprise in a way that breaks through the clutter.”

Over the last year, Kaon has elevated the AR business use case from placing photo-realistic, interactive 3D Product Models ‘at scale’ within a real physical space, to now placing interactive 3D scenes (laboratory, data center, office, manufacturing plant, etc.) within a real physical space, in augmented reality.

Interacting with 3D scenes in augmented reality are more compelling engagements for customers and prospects because they can take it off their ‘screen’ and put it into their actual environment. B2B companies have struggled with how to make buying engagements more memorable and compelling. Now, Kaon’s 3D AR Scenes gives customers the ability to walk around their environment, envision how a solution works to solve their business or technical challenges, and amplify the customers’ receptiveness to their differentiated value proposition.

View a quick Kaon 3D AR Scenes video.

With the release of iOS 11 and the launch of Apple’s ARkit (and soon Google’s ARCore), Kaon Interactive is driving AR adoption in the B2B space, with 50+ live enterprise AR applications in use, by hundreds of thousands of customers, sales teams and channel partners globally.

Kaon Interactive has a 20-year head start on other AR providers, because of its continuous technology innovation in 3D interactive experiences, and its extensive B2B global customer base (such as Cisco, IBM, GE, Siemens, HPE, Abbott, and BD) that have been using Kaon’s digital platform for years. This global platform is used to create and deploy photo-realistic, 3D interactive digital product models and solution storytelling applications to sales teams, marketers, and customers in more than 100 countries.

“The effectiveness of marketing and sales experiences is dramatically increased when customers can see your products and solutions appear in their actual physical space and can then contextualize the benefits of that solution because they have that clear mental image of how that product fits and works,” said Gavin Finn, President & CEO of Kaon Interactive. “It truly creates an emotional connection with prospects that transcends traditional sales and marketing relationships.”

To learn more about Kaon’s 3D AR Scenes, visit www.kaon.com.

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Kaon Driving Use of Virtual Reality for Enterprise Sales and Marketing

Kaon VR at SuperComputing tradeshow

As one customer recently noted, so many B2B companies are using virtual reality for the technology, for the ‘wow,’ to draw potential customers. Yet, those customers walk away remembering the fun they had playing a virtual reality game in a trade show booth and nothing about the company, brand or products.

Virtual reality becomes a powerful and effective sales and marketing vehicle when the experience communicates brand and product messages to potential customers — who then come away with brand education and a memorable engagement.

VentureBeat, a leading source of technology news for executives, entrepreneurs, and enthusiasts, just published an article by Kaon Interactive President and CEO Gavin Finn on how and why virtual reality is poised for big enterprise sales.

Read the article, and learn more about Kaon VR® here.

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Press Release: Kaon Fuels Enterprise WebVR Adoption, Showing Immersive Experiences and Interactive 3D Products in Virtual Reality

Kaon Interactive Takes Sales & Marketing Applications to the Next Level With WebVR

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release. With the recent release of Windows Mixed Reality headsets, Kaon Interactive is driving early WebVR adoption in the B2B space, deploying over 5,000 3D product models and dozens of VR experiences readily available to millions of customers, sales teams and channel partners globally.

View WebVR video of Kaon solutions being utilized on Microsoft Edge.

Experience WebVR here (3D Product Tour) in Microsoft Edge with a Windows Mixed Reality headset.

Experience WebVR here (Immersive VR) in Microsoft Edge with a Windows Mixed Reality headset.

In October 2017, the Windows 10 Fall Creators Update was released, and the era of Windows Mixed Reality began as headsets and motion controllers become widely available, enabling low-cost, immersive WebVR experiences in Microsoft Edge.

“Until now WebVR has been limited in its availability,” said Joshua Smith, CTO and Founder of Kaon Interactive. “Browser support of high-end VR headsets has taken a long time, and with Edge and Microsoft Mixed Reality, Microsoft has finally delivered what enterprises need to make compelling VR experiences available to their customers on the web.”

Deployed on the Kaon High Velocity Marketing Platform, Kaon VR® (virtual reality) fully immerses users in a digitally simulated environment (such as a virtual data center or a virtual diagnostics laboratory) on an extendable, scalable, reusable VR platform. Not only can users explore virtual 3D Products Models, but they can also configure the space and equipment in real-time, showing how a solution can be personalized and modified to solve their business or technical challenges.

Kaon Interactive has a 20-year head start on other VR technology providers, because of its extensive B2B global customer base (such as Cisco, IBM, GE, Siemens, HPE, Abbott, and BD) that have been using photo-realistic, 3D interactive digital product models and solution storytelling applications for years. Since the addition of Kaon VR to the High Velocity Marketing Platform in January 2017, existing customers’ 3D product models have be viewed in virtual reality using virtual reality systems like the Oculus Rift, Samsung Gear VR and HTC Vive, as well as on mobile devices using Google Daydream. Now these experiences are available online via WebVR.

“Global enterprises are looking for innovative ways to better connect and engage with prospects and customers on an emotional level. Our platform transcends the traditional way that marketing and sales applications are created and deployed, resulting in highly effective user experiences. Kaon’s customers are passionate about what our solutions do for them,” remarked Gavin Finn, President & CEO of Kaon Interactive. “Microsoft Edge is leading the market in WebVR for both the enterprise and the consumer. It is facilitating immersive web experiences for B2B marketers on high performance VR headsets, amplifying their customers’ receptiveness to the company’s differentiated value propositions across the entire customer lifecycle.”

To learn more about how WebVR can be used in business, visit www.kaon.com.

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